I'm Zoe.
Me
I love making things, I've done it since I could use a camera, and I haven't stopped since. My love of movement also started at a young age--- beginning as a gymnast now evolving into teaching yoga and breath work. Both of these passions have now lead me to specialize in movement, mindfulness + wellness as a creative director.
Stuff I've done
I have a BFA in photography from Sydney College of the Arts, majoring in photography + minoring in graphic design. Ive worked as a retoucher and digital tech, freelance photographer and art director before getting a job at American Eagle and cutting my teeth creating global campaigns and rebranding how people see AE, taking it from a 40 year old mall brand to a real, authentic, aspirational gen Z clothing company. Since then I've shifted focus to my main passion- movement & mindfulnesss, now working at Nike as a creative director overseeing Holistic Fitness to reimagine fitness for her.
Skills
Im a multifaceted creative, with strength in the concept and ideation process, all the way through to execution and post production, I pride myself on being a big thinker and detail orientated. I am also a certified yoga instructor with a breath work and meditation certification which allows me craft stories + stay true to wellness + movement culture.
Tools
High concept, strategic thinker, creative leader, designer, photographer + great talker
:)
Say Hi
Email - zoeweber@me.com
Tel - 347-320-0582